As they say the initial impression may be the most lasting one, what do you consider leaves an impression of a company on its customers? Correct! The business logo may be the company’s first impression.
The next question that arises is should the top management be actively involved with designing a custom logo for their business or should they just leave it to their design team or perhaps a third party design studio? Nowadays companies desire to be more personal with their customers, because the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it usually is turned into a pleasant process if listed below are kept in mind when designing a custom logo:
Logos mostly fail due to a poor font choice. custom logo floor mats can be a little difficult to choose a font which will catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:
? Stay away from common fonts, fonts that are used by almost all. Use a unique font that will make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two types of fonts makes your logo more communicative.
You need to use colors with their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
The first sense a brand appeals to may be the sense of sight. If your logo is not appealing to the attention you can be drawn to your brand or business? Carefully pick the image that will represent your company make sure it is in line with what your organization does and consistent with your company’s mission statement.
Another problem that arises when it comes to image selection is downloading an image for your logo without realizing it’s already used by way of a company in the related or unrelated industry. Leading to many legal charges and issues.
Lastly and most importantly remember your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.